Just like DNA or fingerprints, every person has a completely unique preference of furniture style when it comes to interior design.  This proves itself time and time again, when we perform our Photo Analysis on our clients to help pin-point their desired look.   Every single person has strong alliances with particular styles.  Just as an expression of self identity, usually people are very proud of their preferences, and have bold negative reactions to rooms they dislike.

These personal alliances to interior design and styles of furniture are much more powerful than we may believe, and one client's desired look may completely horrify another person.    Furniture and decor, just as it explains in feng-shui, along with it's proper arrangements; can truly have the power to relax & inspire a person, or seriously emotionally upset them.  To be completely happy with all your furniture in the same room/eye-sight vision/entire home.. the following rules must apply:

  1. COLORS: All colors either blend well together, are similar tones, or are complimentary colors (pops of color, arranged on the opposite sides of the color wheel).
  2. FABRICS & FINISHES: Keep the fabrics & finishes of choice to a minimum.  If you like leather, stick with mainly leather for your seating.  If you like upholstery, stick to a few variations of upholstery.  If you like wood, keep the accent tables wood, maybe introducing another piece, such as a media center, with a variation of let's say, metal and wood, to "cut up" the wood, so to speak, all the while remaining true to your basic element.   Choose your key elements and either let them shine, or introduce other elements that help them to shine on their own.  Things start to get messy when you're mixing a wood chair, with a black leather bench, with a microfiber sofa. 
  3. SHAPES RULE: Some styles, like modern interior design, have strict rules for their shapes.  For instance, you'll most likely never see a big, cloud-like sofa with soft rounded arms and seats in modern design.  Usually, it's uniform, cold, perfect linear lines and angles that outfit most of the tables and seating arrangements  However, rules are surely meant to be broken, as modern interior design seems to have an oddly enough fascination with round dining tables.

    As we said.. rules are meant to be broken, but for the most part, try to stick with the shape formats played up within your choice of implemented style.  Example: Modern favors straight edges in furniture, whereas Traditional loves round edges on their seating arms.  Mid-Century Modern & Art Deco Interior Design playful splash geometric shapes in places like mirror frames, curtains and wallpaper.
  4. SPEAK YOUR STYLES LANGUAGE: Once you have identified your style, (If you need help identifying your style, take our quiz belowtry to speak it's language.  Once someone becomes our client, we take a very in-depth photo quiz with them.  This quiz, which it's photos are personally coded by our designer Sara Tayte, identifies over 20 different interior design styles, and are photo-by-photo shown to a new client, and is used to spark either excitement or disgust.   We want to know the inner, unknown design preferences of our client.  And 99% of the time (unless someone is more 'eclectic' design, which means they favor or hate.. anything)  the person will identify with ONE style.  No matter what photos they choose... the language is speaking subconsciously.  It's our job to explain to you and point out WHY you loved these photos so much.  Sometimes, it's so natural, but the person doesn't know why or could never articulate it.   The biggest problem is the lack of knowledge, and then if a client never finds us, they will blindly try to match items, objects, fabrics, prints together and it comes out looking like a mess.  They failed to identify their style, ands speak the language in the furniture.  


Trying to have a modern apartment, and introducing something that "speaks another language" COMPLETELY undermines all the work you did to make it look beautiful.  While there are exceptions to the rule, and some particular sub-genres do look well when paired together, try to research those parings before you try a impromptu blend of your own, or simply -- speak the same language throughout.  

AKA - stick to a common design genre/theme.  (Unless, again, you favor eclectic design, then all rules go out the window and feel free to place a taxidermy camel in your dining room and purple lights behind your TV.  Go ahead. Somehow it works.  We can't explain it.)